A first-class property marketing strategy is the most important aspect of any property sale and professional photography is a crucial part of achieving the best possible online advert. A good selection of professional photos has been proven to increase enquiries, resulting in more viewings and a better chance of achieving a higher price.
Our in-house professional photographers will take a range of up to 30 photos at your property and the best selection will be studio enhanced before being used for our online listings and printed property brochures. Our photographers are asked to take shots of every room and in addition to the standard wide-angled shots, they will look to include shots which capture appealing design and architectural features.
Properties that are well presented and have been dressed in preparation for viewings consistently outperform their competition. We estimate that properties that have been carefully dressed can achieve as much as a 5% premium compared to properties that are poorly presented. Our professional photographer will help advise you on how to position furniture to get the best shots, but you can do a lot of small things that make a big difference as well.
Our top tips include:
Our professional photographers are tasked with finding the most attractive interior shots that will show of your property at it's very best. We aim to get a photo of every room in your property where possible and the photographer will endeavour to use creative angles and lighting to ensure that the photos stand out from the crowd.
In addition to the wide-angle shots of each room, our photographers will also keep a keen eye out for any design features that might not be picked up on when taking the main shots. These may include images of period features like original fireplaces and cornicing, or modern additions such as luxurious bathroom fittings. We hope that by focusing on the bits of your property that stand out to us, the property advertisement will stand out to potential buyers.
Next, our photographer will capture a 'wow-factor' shot which sums up your property. It might be a glorious landscaped rear garden that's on stand-by for the next barbeque or an eat-in-kitchen that is the heart of your family home.
Lastly, we aim to snap a stunning external photo so that potential buyers can get an idea of the property's style and age.
"Having dealt with letting agents for my properties for over ten years, I have come to expect the usual pushy sales, add-ons for services and sloppy service, none of which I received from Beresford Residential. They were very straight forward in their pricing structure, committed to providing a professional service, not to selling extra services to landlords. They answered emails, phone calls and all queries promptly, usually within half an hour. They informed me of what was expected from me and when, and fulfilled their duties as agents expertly. My property was let within a couple of days and all stops were pulled to allow the tenants to move in a few days later. Very well done!."
Brixton Estate Agents: 91 Acre Lane, SW2 5TU / 02073267450 / firstname.lastname@example.org
Camberwell Estate Agents: 8 Camberwell Green, SE5 7AF / 02073587979 / email@example.com
West Norwood & Streatham Estate Agents: 471-473 Norwood Road SE27 9DJ / 02086559000 / firstname.lastname@example.org
Registered Office Address: Beresford Residential Limited, The Old Vicarage, Ston Easton, BA3 4DN. Registered Number 7052432 England and Wales. VAT Number 982 6174 88